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Identify and evaluate the marketing strategies that Wal-Mart pursued to maintain its growth and marketing leadership position. What factors should a firm consider in the development of its marketing strategy?

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Wal-Mart Stores, Inc.: Under Attack (2006)

1. Identify and evaluate the marketing strategies that Wal-Mart pursued to maintain its growth and marketing leadership position. What factors should a firm consider in the development of its marketing strategy?
2. Discuss the importance of changes in the external environment to an organization like Wal-Mart.
3. What conclusion can be drawn from a review of Wal-Mart`s financial performance? From this review, what can you conclude about the financial future of the firm?
4. Is it fair to condemn Wal-Mart as a predator destroying local business and failing to offer a living wage and benefits?


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