Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.  · Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront. Develop the

Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand. · Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront. Develop the

Identify 1 promotional strategy and
advertising message that you recommend to differentiate your particular brand.

·
Establish where the product will be
available, naming at least 3 distribution outlets, with one being an online
storefront.

·
Develop the pricing strategy.

Develop your client’s international
marketing plan.
It’s time to polish
the international marketing plan from Weeks 1–3. The plan will include the
following sections:

·
Executive Summary:This summarizes major points of the plan.

·
Introduction:Include a brief explanation of the company,
product, and the country chosen for global expansion.

·
Cultural Analysis:Briefly describe how the product fits your
selected country’s culture.

o Include the following information about expansion
into your particular country:

§ Geographic Research

§ Target Market Population and Demographics

§ Economic Research

§ Legal Research

§ Political Research

§ Government Considerations

§ Language Considerations

·
Competitive
Analysis:
Include information about the brand’s
competition.

o The 4 Ps of marketing

o Industry information

·
Marketing Plan

o Marketing Objective

o Global Positioning Strategy

o Product Differentiation

o Advertising and Promotional Strategy

o Distribution Strategy

o Pricing Strategy

·
References and
Appendices


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