How will you create initial product awareness and buzz? With whom? By when?

•    How will you create initial product awareness and buzz?  With whom?  By when?
•    How many sales leads do you want to generate immediately after launch?  How will you achieve this?  By when?
•    What media vehicles will you use to maintain (or increase) product awareness after launch?  By when? 
•    How will you get the product into customer’s hands?  In what quantities (i.e. sales units)?  By when?
•    What level/s of customer retention and satisfaction are you seeking after launch?  With whom?  By when?


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