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• How will you create initial product awareness and buzz? With whom? By when?
• How many sales leads do you want to generate immediately after launch? How will you achieve this? By when?
• What media vehicles will you use to maintain (or increase) product awareness after launch? By when?
• How will you get the product into customer’s hands? In what quantities (i.e. sales units)? By when?
• What level/s of customer retention and satisfaction are you seeking after launch? With whom? By when?