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Rob Winchester, newly appointed vice president for administrative affairs at Sweetwater State University, faced a tough problem shortly after his university career began. Three weeks after he came on board in September, Sweetwaterâs president, Robâs boss, told Rob that one of his first tasks was to improve the appraisal system used to evaluate secretarial and clerical performance at Sweetwater U. The main difficulty was that the performance appraisal was traditionally tied directly to salary increases given at the end of the year. Therefore, most administrators were less than accurate when they used the graphic rating forms that were the basis of the clerical staff evaluation. In fact, what usually happened was that each administrator simply rated his or her clerk or secretary as âexcellent.â This cleared the way for them to receive a maximum pay raise every year.But the current university budget simply did not include enough money to fund another âmaximumâ annual raise for every staffer. Furthermore, Sweetwaterâs president felt that the custom of providing invalid feedback to each secretary on his or her yearâs performance was not productive, so he had asked the new vice president to revise the system. In October, Rob sent a memo to all administrators, telling them that in the future no more than half the secretaries reporting to any particular administrator could be appraised as âexcellent.â This move, in effect, forced each supervisor to begin ranking his or her secretaries for quality of performance. The vice presidentâs memo met widespread resistance immediatelyâfrom administrators, who were afraid that many of their secretaries would begin leaving for more lucrative jobs, and from secretaries, who felt that the new system was unfair and reduced each secretaryâs chance of receiving a maximum salary increase. A handful of secretaries had begun picketing outside the presidentâs home on the university campus. The picketing, caustic remarks by disgruntled administrators, and rumors of an impending slowdown by the secretaries (there were about 250 on campus) made Rob Winchester wonder whether he had made the right decision by setting up forced ranking. He knew, however, that there were a few performance appraisal experts in the School of Business, so he decided to set up an appointment with them to discuss the matter.He met with them the next morning. He explained the situation as he had found it: The current appraisal system had been set up when the university first opened 10 years earlier. A committee of secretaries had developed it. Under that system, Sweetwaterâs administrators filled out forms similar to the one shown in Table 9-2. This once-a-year appraisal (in March) had run into problems almost immediately, since it was apparent from the start that administrators varied widely in their interpretations of job standards, as well as in how conscientiously they filled out the forms and supervised their secretaries. Moreover, at the end of the first year it became obvious to everyone that each secretaryâs salary increase was tied directly to the March appraisal. For example, those rated âexcellentâ received the maximum increases, those rated âgoodâ received smaller increases, and those given neither rating received only the standard across-the-board cost-of-living increase. Since universities in generalâand Sweetwater, in particularâhave paid secretaries somewhat lower salaries than those prevailing in private i ndustry, some secretaries left in a huff that first year. From that time on, most administrators simply rated all secretaries excellent in order to reduce staff turnover, thus ensuring each a maximum increase. In the process, they also avoided the hard feelings aroused by the significant performance differences otherwise highlighted by administrators.Two Sweetwater experts agreed to consider the problem, and in 2 weeks they came back to the vice president with the following recommendations. First, the form used to rate the secretaries was grossly insufficient. It was unclear what âexcellentâ or âquality of workâ meant, for example. They recommended instead a form like that in Figure 9-4. In addition, they recommended that the vice president rescind his earlier memo and no longer attempt to force university administrators to arbitrarily rate at least half their secretaries as something less than excellent. The two consultants pointed out that this was unfair, since it was quite possible that any particular administrator might have staffers who were all or virtually all excellentâor conceivably, although less likely, all below standard. The experts said that the way to get all the administrators to take the appraisal process more seriously was to stop tying it to salary increases. In other words, they recommended that every administrator fill out a form as in Figure 9-4 for each secretary at least once a year and then use this form as the basis of a counseling session. Salary increases would have to be made on some basis other than the performance appraisal, so that administrators would no longer hesitate to fill out the rating forms honestly.Rob thanked the two experts and went back to his office to ponder their recommendations. Some of the recommendations (such as substituting the new rating form for the old) seemed to make sense. Nevertheless, he still had serious doubts as to the efficacy of any graphic rating form, particularly compared with his original, preferred forced ranking approach. The expertsâ second recommendationâto stop tying the appraisals to automatic salary increasesâmade sense but raised at least one very practical problem: If salary increases were not to be based on performance appraisals, on what were they to be based? He began wondering whether the expertsâ recommendations werenât simply based on ivory tower theorizing.ignmentsDo you think that the experts ârecommendations will be sufficient to get most of the administrators to fill out the rating forms properly? Why? Why not? What additional actions (if any) do you think will be necessary?Do you think that Vice President Winchester would be better off dropping graphic rating forms, substituting instead one of the other techniques we discussed in this chapter, such as a ranking method? Why?What performance appraisal system would you develop for the secretaries if you were Rob Winchester? Defend your answer.Answer each question fully, and include relevant citations to your textbook or other articles, the lecture, or online research. Be sure to use no more than 25% copy and paste. Include your own opinions, thoughts, examples, and experiences as support for your ideas, as well. Expect to write about 2â4 pages, double-spaced, excluding references and the title page.