This paper circulates around the core theme of FINANCE 105- Offer a practical explanation of customer relationship marketing (CRM). together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 79. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
Offer a practical explanation of customer relationship marketing (CRM). Then discuss how customer lifetime value (CLV) can be enhanced by effective CRM efforts. Provide an example of a B2C company that either is effective in the use of this strategy, or one that is not. Do the same for a B2B company. Provide a succinct but thorough explanation of your responses.