FINANCE 105- Offer a practical explanation of customer relationship marketing (CRM).

FINANCE 105- Offer a practical explanation of customer relationship marketing (CRM).

Offer a practical explanation of customer relationship marketing (CRM). Then discuss how customer lifetime value (CLV) can be enhanced by effective CRM efforts. Provide an example of a B2C company that either is effective in the use of this strategy, or one that is not. Do the same for a B2B company. Provide a succinct but thorough explanation of your responses.


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