For the search term “Italian recipes,” compare Google rank for 1.)
the top site listed in the organic return and 2.) a search return on the
top of page 5. Based some of the parameters that I’ve provided in my
SEO tipsheet (in the course site), why do you think Google rated each
web page as it did?
1. You can check overall Google ranking and number of back links for
both sites on.wholinks2me.com/”>http://www.wholinks2me.com.
2. Compare the alignment and quality of the page content and metadata
for both sites. To assess the page content, simply read the text on the
web page. To find the metadata, look at “page source” information. Does
the text, page title, keywords, and image tags align with the search
3. Does either provide active social content? Should active social content impact the rankings?
Most definitely work in pairs on this assignment. For most of you,
reading web page content and metadata will be a completely new
experience. It will be helpful to talk through it together. For this
assignment, call me if you get really stuck.