- Discuss whether you feel this is a good investment for Droga 5 – and the partners Random House, Microsoft, and Roc Nation.
- How can Droga 5 best broker a deal between the parties, and ensure success for all.
In preparing your answers consider the following issues (but not limited to):
- What is motivating Droga 5 do pursue such as unique campaign?
- Is the campaign and media selection suited for the target market?
- How can its unique nature be effective?
- Consider the nature of the advertising industry and its challenges. Is it fragmented and competitive?
- What is Droga 5’s competitive advantage as a small “boutique” player?
- Who has the advantage in the negotiations? Consider this:
- What is each player contributing and its value
- Who has the most to gain? Who has the most to loose?