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A description of the product or service. This section details the features of
the product or service; many include a sketch of it as well.
The intended target market. This section lists the consumers or businesses
who are expected to buy the product or service.
The benefits of the product or service. This section describes the benefits
of the product or service and includes an account of how the product or
service adds value and/or solves a problem.
A description of how the product or service will be positioned relative to
competitors. A company’s position describes how its product or service is
situated relative to its rivals.
A brief description of the company’s management team.