Developing Successful Business Ideas

 A description of the product or service. This section details the features of

the product or service; many include a sketch of it as well.

 The intended target market. This section lists the consumers or businesses

who are expected to buy the product or service.

 The benefits of the product or service. This section describes the benefits

of the product or service and includes an account of how the product or

service adds value and/or solves a problem.

 A description of how the product or service will be positioned relative to

competitors. A company’s position describes how its product or service is

situated relative to its rivals.

 A brief description of the company’s management team.



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