Develop your client’s international marketing plan.

Develop your client’s international marketing plan.

Develop your client’s international marketing plan.It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:

· Executive Summary:This summarizes major points of the plan.

· Introduction:Include a brief explanation of the company, product, and the country chosen for global expansion.

· Cultural Analysis:Briefly describe how the product fits your selected country’s culture.

o Include the following information about expansion into your particular country:

§ Geographic Research

§ Target Market Population and Demographics

§ Economic Research

§ Legal Research

§ Political Research

§ Government Considerations

§ Language Considerations

· Competitive Analysis:Include information about the brand’s competition.

o The 4 Ps of marketing

o Industry information

· Marketing Plan

o Marketing Objective

o Global Positioning Strategy

o Product Differentiation

o Advertising and Promotional Strategy

o Distribution Strategy

o Pricing Strategy

· References and Appendices


Price: £ 45

100% Plagiarism Free & Custom Written, Tailored to your instructions

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