Define a business idea, preferably one that you create, that might
work as a start-up firm in the United States. Your proposed firm should
provide a particular product or service mainly to customers located
outside the United States.
Then, using your knowledge from each of the previous modules, explain
how your firm could succeed in foreign markets by applying any of the
described global strategies. Select a country or countries (or a region)
to focus on and explain why that market would be best for your firm.
(Remember to discuss institutions.) Provide a detailed assessment of the
product or service and of the country or region that will be your
Finally, describe the specific steps that your firm would take to
enter that foreign market. Consider resources, logistics, and
competition in this part of your discussion. This is the heart of your
paper and should clearly explain the business strategy you plan to use.
Your paper should and include at last seven research articles from
peer reviewed journals, in addition to books and other credible sources.
You should use professional and academic references only. You may use
electronic references, but they must be reputable and verifiable
sources.Do not use unverifiable sources such as articles without any
responsible author or institution.
Your paper should be 12-15 pages in length, well-written, and properly referenced.
The structure of your paper should be as follows:
- Introduction and Background on the business idea (1-2 pages)
- Description of the product or service that will be provided and why
it would be in demand in the given market you’ve chosen (2-3 pages)
- Explanation of the target market—why did you select it, what is the
legal, political, and economic environment in that market (2-3 pages)
- Strategic Analysis – walk the reader through your business strategy.
What model will you use, why did you choose it, and what will make it
successful in this market with this product or service (5-8 pages)