CUSTOMER AND INTERNATIONAL MARKET ANALYSIS

Supplementary notes on Assessment Brief:

 

CUSTOMER AND INTERNATIONAL MARKET ANALYSIS

 

For Component B, students can take any organization, local, national, international. The key point is that you get sufficient information to allow you to do an Audit and develop a strategy.

 

Each student individually undertakes the audit on the organisation chosen for Component B. They then come together in a group and discuss their reflections on the audit and put together a group presentation (Component A) which critically discusses the audit process.