o Slide 1: Briefly
describe the country’s history and its relevance to its current cultural
o Slide 2: Identify
customer demographic trends that are related to business activities in this
o Slide 3/4: Briefly
discuss customers and traditions of the country’s citizens and how these can
possibly influence business there.
o Slide 4/5: Identify
and discuss language issues and any other cultural implications of
introducing your product in this country.
o Slide 6: Provide
an assessment of the geographic region and why this is a good fit for your
o Slide 7/8:Analyze the industry in this particular country.
Perform a SWOT analysis. For more on how to conduct a SWOT analysis,
o Slide 8/9:Based on what you learned in the competitive
research, apply the four Ps of marketing to your specific product
by outlining the following:
§ Product (the
features and benefits of the product)
§ Place (one
possible outlet to sell the product in this particular country)
§ Price(one price strategy to consider in this
particular market based on your competitive analysis)
§ Promotion (one
promotional strategy to consider in appealing to your new global customers)
o Slide 9/10: Conclusion: Based on everything you researched, present
a brief analysis of any similarities between the domestic and international
markets, any particular challenges and how you will manage those challenges
in your selected country.