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Critically explain the four specific criteria managers can use to decide

19 / 01 / 2019 Marketing

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Critically explain the four specific criteria managers can use to decide
which of their firm`s capabilities have the potential to create a
sustainable competitive advantage. In your answer you should define
resources, capabilities, core competencies and the concept of
sustainable competitive advantage. You should include references to
current academic strategic management journals and examples of
competing firms.


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