Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito Lay, Quake

Consider how a large diversified organization sets strategy. PepsiCo, for example, has beverages (Pepsi, Mountain Dew, Gatorade, Tropicana, Aquafina, Dole, tea and coffee through partnerships with Lipton and Starbucks) and food companies (Frito Lay, Quake



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