- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

•    Choose  an organization form the following Industries:

-    Australian Dairy farmers
-    Hybrid car (choose one brand)
-    Australian wool industry
-    Business schools in Australia 
-    HSBC
-    Bank of China
-    Organic food
-    Health and fitness industry
-    Research industry (example CSIRO) 
-    Any non profit organization like Red cross or Salvation army 
-    Any small to medium size company in Australia 

•    Discussion on theory maximum 20%

•    This assignment is in report form with the following headings:
-    Executive summary
-    Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
-    Comments on both Micro and Macro environmental forces affecting the company
-    Brief analysis of consumer perceptions and behaviour about the brand/company 
-    Marketing Mix (brief discussion)
-    Your comments or any recommendations 

•    References Harvard style 
•    Research at least 3 to 4 academic articles on the topic 
•    Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date. 
•    To do well groups need to do a quality research and follow the structure with application of marketing concepts.
•    For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the ses



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