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Both AB InBev and SABMiller belong to the Beverage and Brewing Industry in which the former

16 / 01 / 2019 Research Papers

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Both AB InBev and SABMiller belong to the Beverage and Brewing Industry in which the former, being.. 1 answer below » Both AB InBev and SABMiller belong to the Beverage and Brewing Industry in which the former, being headquartered at Belgium, is the world’s largest brewer and has a 25% global market share whereas the latter, being headquartered at London, England, is the world’s Second largest brewer measured by revenue. Thus acquiring SABMiller would not only cut out its major competition but would also give AB InBev more than 30% of Global Market Share. AB InBev consists of a portfolio of more than 200 brands which include the likes of Budweiser, Corona and Stella Artois, international brands Becks’s, View complete question » Both AB InBev and SABMiller belong to the Beverage and Brewing Industry in which the former, being headquartered at Belgium, is the world’s largest brewer and has a 25% global market share whereas the latter, being headquartered at London, England, is the world’s Second largest brewer measured by revenue. Thus acquiring SABMiller would not only cut out its major competition but would also give AB InBev more than 30% of Global Market Share. AB InBev consists of a portfolio of more than 200 brands which include the likes of Budweiser, Corona and Stella Artois, international brands Becks’s, and local brands such as Bud Light, Skol, etc. while SABMiller’s flagship include Foster’s, Pilsner Urquell, Miller Genuine Draft, and also over 150 market-leading local brands. SABMiller is also world’s largest Coca-Cola bottlers and has also carbonated soft drinks bottling operations in 14 markets. Thus in a way if AB InBev acquires SABMiller, then it would control all the top major brands in Beer market and would enter the soft drink industry. AB InBev has a primary listing in Euronext Brussels and is a constituent of Euro Stoxx 50 index. It has a secondary listing on New York Stock Exchange. On the other hand SABMiller has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a market capitalization of approximately 42 Billion Euros as of 24th October 2015, the 6th Largest of any company with a primary listing on the London Stock Exchange. It has a secondary listing on the Johannesburg Stock Exchange. Document Preview: Background Research on Acquisition:
Both AB InBev and SABMiller belong to the Beverage and Brewing Industry in which the former, being headquartered at Belgium, is the world’s largest brewer and has a 25% global market share whereas the latter, being headquartered at London, England, is the world’s Second largest brewer measured by revenue. Thus acquiring SABMiller would not only cut out its major competition but would also give AB InBev more than 30% of Global Market Share.
AB InBev consists of a portfolio of more than 200 brands which include the likes of Budweiser, Corona and Stella Artois, international brands Becks’s, and local brands such as Bud Light, Skol, etc. while SABMiller’s flagship include Foster’s, Pilsner Urquell, Miller Genuine Draft, and also over 150 market-leading local brands. SABMiller is also world’s largest Coca-Cola bottlers and has also carbonated soft drinks bottling operations in 14 markets. Thus in a way if AB InBev acquires SABMiller, then it would control all the top major brands in Beer market and would enter the soft drink industry.
AB InBev has a primary listing in Euronext Brussels and is a constituent of Euro Stoxx 50 index. It has a secondary listing on New York Stock Exchange. On the other hand SABMiller has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a market capitalization of approximately 42 Billion Euros as of 24th October 2015, the 6th Largest of any company with a primary listing on the London Stock Exchange. It has a secondary listing on the Johannesburg Stock Exchange.
SabMiller being a company that is engaged in brewing beer and soft dri…


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