Birmingham is a chocolate city?

Assignment Task Click here to enter text.You are required to improve upon your social media campaign for the Birmingham Chocolate Festival. Task Guidance Your tactical plan should be presented in a report format and follow a set structure detailed below.You should consider your target market(s) when devising the plan, any current social media marketing tactics, and the scheduling of your tactical plan.References should be used to support your ideas, citing academic models and examples of best practice throughout. Structure of report SectionAction Word Count – 2000 1.Introduction A suitable introduction is included stating what you are planning to discuss and what academic models or theories you plan to use to address this? 2002.Situation Analysis SWOT Competitor Analysis PESTLE Market Trends Digital Inventory Content Audit Customer Insight 3503.Objectives Where do you want to be?The 5 ss 1004.Target Audience What is the customer persona? 2505.Key Messages and Creative What are the key messages for your campaign and what creative will you use? 5006.Key Media Channels – 4 Ps Marketing Mix5007.Evaluation Which tools will you use to analysis your campaign? 100 Birmingham Chocolate Festival 201820th & 21st October 2018 Brindley Place 2 Brunswick StreetBirmingham B1 2JF Background: Birmingham is a chocolate city. Home to the world famous Cadbury World and Bournville sites, it is a city with a history drenched in chocolate. From John Cadbury selling drinking chocolate in Bull Street, Birmingham city centre in 1824 to launching the UKs first mass produced milk chocolate with the Dairy Milk bar in 1905, the company has shaped the Citys and countrys chocolate eating habits for over a century. Cadbury even built an entire village to house their workers, which is now the well-known Bournville model village. With its steep history in chocolate, we only thought it fair that Birmingham should host an annual chocolate festival, where people could come and try weird, wonderful and delicious chocolate treats and variations. That was Birmingham Chocolate Festival 2016. This year: After the success of the first ever Birmingham Chocolate Festival last year, we will once again be hosting the event this year at the heart of Birmingham City Centre in Brindley Place towards the end of October 2017. This years festival promises to be bigger and better and will include music, entertainment and food stalls selling a range of indulgent and unusual chocolate treats, as well as a Chocolate Gunge tank! The event will be put on with help from established market operators Sketts and in conjunction with our charity partners Birmingham St Marys Hospice. Target Market: Wed like to attract the following to the festival. Families, local residents and tourists to Birmingham. Extra information: You can get further information about the festival from the sources below. Brindley Place website (Links to an external site.)Links to an external site. Brindley Place Facebook page (Links to an external site.)Links to an external site. (scroll down on Timeline photos album) An article on last years festival (Links to an external site.)Links to an external site. Twitter #chocival list (Links to an external site.)Links to an external site. General Assignment GuidanceTEAMWORK AND ITS ASSESSMENTShould this assignment require you to work as part of a team, you will receive an individual grade based upon your performance as well as personalised feedback. The module leader will explain how your individual grade and feedback will be determined.Importance of Word Counts and Presentation TimingsAssignment word counts and presentation timings should always be observed. Ignoring a word count increases significantly the risk of your work losing marks because it lacked structure, flow, focus and clarity. Timings must be observed for assessed presentations for the same reasons.


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