Based on the case, how did the McDonald’s development of its mini-restaurants improve its overall profitability?

Based on the case, how did the McDonald’s development of its mini-restaurants improve its overall profitability?

McDonald’s and its competitors must try to determine which variables – for example, price, quality, health concerns, convenience, speed of delivery, and restaurant ambiance – have the greatest influence on consumer demand. The uncertainty related to the fast-food industry and the competitors in this oligopolistic environment also has a significant macroeconomic impact.


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