As previously stated, it was reported that junior participation in cricket was generally increasing following England’s success in the 2009 Ashes and beyond.

5.1 Summary of findings

As previously stated, it was reported that junior participation in cricket was generally increasing following England’s success in the 2009 Ashes and beyond. Previous research indicated that a ‘trickle down’ effect and the effect of role models could significantly contribute to forging a greater increase in cricket amongst young people. However a number of other complex and numerous reasons were given for taking part in cricket.

This was also reflected by the responses of the newly participating cricketers interviewed in this study. It was apparent that young people held a variety of diverse participation motives such as: being part of a team, peer group influences, family influences, developing skills and success. Yet, it was also suggested that watching the national team be successful did influence their desire to play cricket. Therefore, although there is scope to propose that England’s Ashes triumph resulted in a large influx of new cricketers. The differing motives for participation also bare much significance. Hence, a ‘trickle-down’ effect can not be fully justified as a determinant of cricket involvement on its own.

5.2 Implications of findings

With there being such a variety of cricket participation motives, the ECB and local cricket clubs will have great difficulty in implementing recruitment programmes which meet the needs and motivations of every individual. Nevertheless, the interviews with the coaches and the ECB representative offered an insight into the methods already in place and therefore provided a basis on which new, revitalised methods could be devised.

It was highlighted that increased links among local clubs and schools, marketing and publicising cricket and using a combination of professionals and qualified coaches to work together is essential to further increase cricket participation rates.

5.2 Limitations / Future Research
Despite the results from this study being able to provide some useful information for cricket coaches and practitioners. A number of issues arose throughout the research which may have limited the findings. As Coach02 explained:

            “They’re (children) starting as early as 7’s and under 9’s.”

Perhaps then, a larger subject group would have been accessible if the study had been aimed at younger children. As only 12 players aged between 15 and 17, had only recently began playing. Yet, this may have caused even more difficulty getting answers out of the cricketers, as even at 15-17 the players gave limited response. However, this may have been the result of the researcher’s lack of interviewing experience.

Furthermore, with regards to SE’s objectives (SE, 2008),
            “...everything’s changed to 16+.” (ECB01)
Therefore, it may be also be appropriate to examine the motives of newly-participating adults.

As well this ECB01 also noted that:
            “There’ll be barriers to why people stop (playing).”
Hence, it would be constructive to consider why sports participants ‘drop out’ and how to ‘retain’, and not just recruit players (Gaskin & Garland, 2005). As SE also aim to
reduce in drop-off (SE, 2008), together with delivering an additional one million more regular participants by 2012 – 2013 (DCMS, 2008).

 


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