(A.C.1.1) Using examples, discuss the role of strategic marketing in your organization. (250 words)

 Give a brief outline of your organization in terms of its background, products and markets (50 words)  


Task 1: understand the principle of strategic marketing management 

(A.C.1.1)  Using examples, discuss the role of strategic marketing in your organization. (250 words) 

(A.C.1.2)   explain the processes involved in implementing a marketing strategy (250 words)

(A.C.1.3)  Evaluate the links between strategic marketing and corporate strategy. 

Task 2: understand the tools used to develop a strategic marketing strategy 

  (A.C.2.1) assess key theoretical models used in strategic marketing planning. (250 words

 (A.C.2.2) Discuss the way in which your organization implements its strategic positioning through a range of marketing tactics (250 words) 

 (A.C.2.3) Identify relationship marketing activities implemented by your organization and evaluate the success of these activities (250 words

 Task 3: be able to use strategic marketing techniques. 

(A.C.3.1)   Using appropriate marketing techniques ascertain and justify a growth opportunity for your organization (250 words)

(A.C.3.2) Select and justify a suitable marketing strategy for the selected market. (250 words) 

 (A.C.3.3)  State an appropriate strategic marketing objective for the new market and a marketing mix to achieve this objective (250 words

 Task 4: be able to respond to changes in the marketing environment 

 Explain the major changes that have occurred in the external environment and

(A.C.4.1) assess the impact on the marketing strategy of your organization. (250 words) 

(A.C.4.2)   Carry out an analysis of your organization’s current marketing strategy and identify its strengths and weaknesses. (250 words) 

(A.C.4.3) Identify key emerging themes that could affect your organisation’s marketing strategy and responses that would help to address these changes effectively (250 words) 


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