Tour Operator’s manual
A Tour Operator’s manual is generally written and designed for use within the travel industry. It is particularly aimed at intermediaries such as travel agents to assist and encourage them to sell the tour.
A Tour Operator’s manual typically includes information on the company and the tour. Additionally, it provides advice on the destination and information to assist intermediaries such as a summary of key selling points and advice on commission that intermediaries can earn.
Length: 4,000 words over ten (10) sections and 10 – 20 pages.
It should be assumed that the reader has no prior knowledge of the tour and is reliant upon the information within the manual to be able to sell the tour. You