a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process

Purpose of the Assessment:

  1. a) test the student’s knowledge of the core concepts, models and frameworks taught in the module and relevant to the strategy process
  2. b) allow the student to apply their learning in the module to date in a case study analysis and to present their findings in a high level report format

Assessment Task:

  1. Using appropriate academic models and concepts identify GE’s core

competences and capabilities and discuss their effectiveness in supporting the corporation’s success up to the date of the case. (30%).

  1. Outline and discuss at least two strategic options for GE over the next five years from the date of the case, with a recommendation as to which you recommend. Your answer should draw on your earlier analysis. It may also include independent research on GE, commenting on GE’s current strategy.

Applying suitable academic models such as Kaplan’s Balanced Scorecard show how strategy could be monitored and evaluated. (40%).

  1. Drawing on sources such as Gary Hamel, compare and contrast Jeff Imeldt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic leadership in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why? (30%).

Target word count 3,000 + or – 10% (excluding appendices).

The case is available at:

https://lib.myilibrary.com/Open.aspx?id=769583&src=0

Assessment Breakdown

The percentages above indicate the weighting given to each section.

Assessment Guidance

You will be expected to read the case several times to make sure you understand the context, grasp the detail and then review the key elements using the core strategy models to go through the strategy process, drawing on evidence from the case to support and justify your views.

You should carry out further research on GE, however you must only use material drawn from credible sources such as: academic articles and texts; quality newspaper and business periodicals, e.g., the FT, The Economist and the official GE website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia. 

Academic Practice

This is an individual assignment. The University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

Support and guidance on assessments and academic integrity can be found from the following resources

Learning outcomes:

 The learning outcomes being addressed through this assignment are:

Knowledge and Understanding

  1. a) Identify, critically appraise and select strategies for organizations operating within domestic and international contexts.
  2. b) Critically evaluate strategies linked to responding to external environments (fit strategies) and contrast them to strategies linked to core competencies (stretch strategies).
  3. c) Recognize, consider and address macro-economic trends in a changing world and their impact on business whilst evaluating competitive, organizational and ethical values.

Subject Specific Skills

  1. d) Be able to apply the concepts of strategic planning to current organizations and conduct an environmental and competitor analysis of a given organization or industry, including within an international or global marketplace.
  2. e) Develop appropriate policies and strategies within a changing environment for a variety of organizations, to meet stakeholder interests.

Key Skills

  1. f) Develop and demonstrate key communication and time management skills.
  2. h) Demonstrate critical thinking and creativity: engage the creative processes in self and others; organize thoughts, analyze, synthesize and critically appraise alternative strategies and choices.

GE Annual report (executive report) has short and full of information which show the strategy of the company.

Go through G>E> F.T. News website that shows weakness and strength.

References must be 18 of GE latest (5 years) magazines.

Make the strategy for 5 years plan.

Options of strategies Internal and external.

Objective shall show the 4 k plan’s balanced score card.

SWOT ANALYSIS

Where we are now?

What will be in the future?

PESTLE: Political.. Economic.. Social.. Technological.. Legal.. Environmental.

Pinpointed the S.W. (from Intrnal Analysis).

Identified the firm O.T. (from External Analysis).

Key Concept “FIT” for: INTERNAL and EXTERNAL.

WeaknessStrength
WO StrategiesSO StrategiesOpportunity  O
WT StrategiesST  StrategiesThreats T

We should think about {HOW} not what by CSR, ETHICS.

Use the strategy word and rules.

  1. A. Fe Criteria:

– Suitability

– Acceptability

– Feasibility

Rommel’s 4 criteria :

  • Consistency
  • Consonance
  • Feasibility
  • Advantage

Learning outcomes

The learning outcomes being addressed through this assignment are:

Knowledge and Understanding
c) Recognise, consider and address macro-economic trends in a changing world and their impact on business whilst evaluating competitive, organisational and ethical values.
Subject Specific Skills

  1. e) Develop appropriate policies and strategies within a changing environment for a variety of organisations, to meet stakeholder interests.

Key Skills

  1. f) Develop and demonstrate key communication and time management skills.
  2. h) Demonstrate critical thinking and creativity: engage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise alternative strategies and choices.

Management report:

Cover page –

Content

Executive summary

Introduction

Analysis

Finding

-Conclusion& recommendation


Price: £ 79

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