(a) report three insights that you have discovered through your analysis and recommend to the CEO on what business value could be created based on each of those insights. Support your analysis by providing in an Appendix six printouts of your Jedox analysis and descriptions of the Jedox functionalities that you employed in your analysis. It is important for you and your team to remember that the case analysis report will be read by the CEO whose knowledge and understanding of business intelligence and business analytics would be approximately equivalent to you or your team members before your enrolment in this subject. This means that you need to explain certain terms and concepts clearly for an intelligent and astute business executive without an in-depth technical knowledge.
(b) three structural and process changes that you recommend that Demo Inc. need to consider undertaking in order to capture value from its investments in business analytics capabilities. Your recommendation needs to identify known or thinkable barriers to implementing the necessary structural and process changes. Here a literature review of the required reading materials and beyond is highly desirable.
(c) Justify your recommendations in (b). Your justifications should clearly draw upon the textbook and the required readings studied in this subject. Here you and your team members are highly encouraged to read further any relevant journal articles or previously published BI and/or business analytics case studies available on industry websites. In-text citations and the proper referencing needs to be provided for full marks.