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a) Explain and critically think the basic concepts, principles and theories of marketing;

19 / 01 / 2019 Marketing

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a) Explain and critically think the basic concepts, principles and theories of marketing;
b) Apply tools, techniques and frameworks of marketing to evaluate and critically analyse real life marketing problems and making decisions under various marketing contexts;
c) Construct written works and communicate ideas in light of theoretical understanding of marketing principles;
d) Work collaboratively to articulate marketing activities


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