A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

GUIDELINES FOR WRITING A CASE STUDY ANALYSIS

A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

 

Drafting the Case

Once you have gathered the necessary information, a draft of your analysis should include these sections:

  1. Introduction
    • Identify the key problems and issues in the case study.
    • Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences.
  2. Background
    • Set the scene: background information, relevant facts, and the most important issues.
    • Demonstrate that you have researched the problems in this case study.
  3. Alternatives
    • Outline possible alternatives (not necessarily all of them)
    • Explain why alternatives were rejected
    • Constraints/reasons
    • Why are alternatives not possible at this time?
  4. Proposed Solution
    • Provide one specific and realistic solution
    • Explain why this solution was chosen
    • Support this solution with solid evidence
    • Concepts from class (text readings, discussions, lectures)
    • Outside research
    • Personal experience (anecdotes)
  5. Recommendations
    • Determine and discuss specific strategies for accomplishing the proposed solution.
    • If applicable, recommend further action to resolve some of the issues
    • What should be done and who should do it?

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