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Elements and Performance Criteria
Elements describe the essential outcomes.
Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Plan production of brochures and marketing materials.
1.1.Plan production of brochures and marketing materials according to marketing objectives.
1.2.Evaluate factors that impact on nature of materials and development process, including sustainability considerations.
1.3.Create production plans, including timelines, responsibilities, budget and contingency measures.
2. Produce information for inclusion.
2.1.Produce or obtain accurate and complete information for inclusion.
2.2.Present information that promotes the business in a clear format and a culturally appropriate way.
3. Obtain quotations for artwork and printing as appropriate.
3.1.Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
3.2.Obtain quotations with details of potential variations to cost and conditions that may apply.
4. Develop final copy for brochures and marketing materials.
4.1.Develop copy using basic creative writing techniques or obtain from relevant source.
4.2.Integrate accurate, practical and operational details.
4.3.Present accurate information about costs and conditions.
4.4.Check copy for accuracy prior to submission for production.
5. Coordinate production of brochures and marketing materials.
5.1.Liaise with production personnel and monitor schedule.
5.2.Check and correct production work as required.
5.3.Approve artwork according to organisational guidelines.
5.4.Obtain and deliver materials on schedule or action contingency measures.