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Elements and Performance Criteria
Elements describe the essential outcomes.
Performance criteria describe the performance needed to demonstrate achievement of the element.
1. Plan and organise marketing activities.
1.1.Plan marketing activities according to marketing plan or other organisational systems.
1.2.Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.
1.3.Confirm target markets and marketing medium.
1.4.Evaluate potential and suitability of marketing opportunities that arise.
1.5.Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.
1.6.Develop and implement action plans to address operational details.
2. Undertake a general public relations role.
2.1.Establish and conduct positive relationships with industry and media colleagues.
2.2.Use networks to support marketing activities.
2.3.Develop public relations resources as required, including media releases and industry or media support materials.
3. Review and report on marketing activities.
3.1.Review activities according to agreed evaluation methods and incorporate results into future planning.
3.2.Prepare reports according to organisational policy and required timeframes.
3.3.Present current and clear market intelligence to inform sales and marketing planning.