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2.1.Establish and conduct positive relationships with industry and media colleagues.

01 / 02 / 2019 Essays & Coursework

This paper circulates around the core theme of 2.1.Establish and conduct positive relationships with industry and media colleagues. together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 79. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.

Unit Sector


Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan and organise marketing activities.

1.1.Plan marketing activities according to marketing plan or other organisational systems.

1.2.Identify, analyse and incorporate relevant market information and legal, ethical and sustainability requirements into short-term planning.

1.3.Confirm target markets and marketing medium.

1.4.Evaluate potential and suitability of marketing opportunities that arise.

1.5.Proactively seek and evaluate innovative marketing opportunities, including use of new technologies and media.

1.6.Develop and implement action plans to address operational details.

2. Undertake a general public relations role.

2.1.Establish and conduct positive relationships with industry and media colleagues.

2.2.Use networks to support marketing activities.

2.3.Develop public relations resources as required, including media releases and industry or media support materials.

3. Review and report on marketing activities.

3.1.Review activities according to agreed evaluation methods and incorporate results into future planning.

3.2.Prepare reports according to organisational policy and required timeframes.

3.3.Present current and clear market intelligence to inform sales and marketing planning.

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