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1. Research and select wines to meet business objectives.1.2.Conduct relevant research on wine products, trends and market characteristics.

01 / 02 / 2019 Essays & Coursework

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Unit Sector


Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research and select wines to meet business objectives.

1.1.Develop or identify business objectives for the sale or service of wine.

1.2.Conduct relevant research on wine products, trends and market characteristics.

1.3.Maximise business opportunities by developing wine-related products and services, including wine lists, that support business objectives and profitability requirements.

1.4.Identify and develop appropriate opportunities to promote wine.

2. Develop and monitor wine management systems.

2.1.Research, select and purchase appropriate equipment to support wine service and storage in consultation with managers.

2.2.Organise wine storage and cellaring systems that ensure wine quality and business efficiency.

2.3.Establish and monitor systems that ensure effective communication between colleagues on wine-related issues.

2.4.Monitor quality of wine products and services and provide proactive support and assistance to colleagues.

2.5.Resolve wine-related issues and challenges and use experience to inform future planning and activities.

2.6.Proactively identify opportunities for improvement in wine management systems and make recommendations to managers.

3. Develop and extend wine skills and knowledge for self and others.

3.1.Proactively evaluate own skills and knowledge to identify gaps and opportunities for further skills development.

3.2.Access opportunities to extend wine skills and knowledge.

3.3.Provide timely and accurate advice to other staff and colleagues on wine and wine-related matters.

3.4.Organise or provide suitable training to staff on wine and wine service.

3.5.Maximise business and professional development opportunities through liaison with other members of the wine community and wine suppliers.

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