1.!Nature!of!business,!vision!and!business!mission.!What!is! happening!to!market!size,!growth!and!profits

1.!Nature!of!business,!vision!and!business!mission.!What!is!
happening!to!market!size,!growth!and!profits?!Overall!current!
challenges!and!opportunities.!!
2.Analyse!how!the!business!currently!applies!information!to!achieve!
its!goals?Using!the!“Analytical!Maturity!Model”,!plot!the!analytical!
maturity!of!your!chosen!organization.!Support!your!answer!with!
evidence.
1.!Identify!and!describe!the!types!of!KPIs:!Outcome!KPIs!vs.!Driver!
KPIs!used!by!your!firm!and!in!your!dataZdriven!analysis.! !
2.!Explain!the!elements!of!KPIs!and!the!different!types!of!targets!used!
in!KPIs!in!your!dataZdriven!analysis.!!
C.$Data$Analysis$$ $ $ $ $ $ $ (10$marks)! $
Conduct!data!analysis!using!analytical!software!of!your!sourced!data!
file.!You!need!to!think!like!an!analyst!in!this!section!and!go!beyond!
simply!describing!things!quantitatively!and!start!thinking!about!
possible!relationships!between!different!variables!in!your!data!file!and!
generate!some!business!insight/intelligence.!!
Pick!properties!of,!or!related!to,!your!subject!of!analysis!Z!some!of!
which!you!may!compare!across!or!between,!and!others!which!may!be!
measured.!Ask!Why?!Why?!Why?!Z!This!is!the!question!which!drives!
all!investigation,!which!drives!all!measurement,!which!drives!all!
analysis.!
1.!Firstly,!Have!a!Clear!objective.!
•! What!is!the!problem!that!needs!to!be!fixed!or,!
•! What!is!the!desired!outcome!of!target!variable,!such!as!
higher!sales,!lower!cost,!higher!retention,!lower!throughput!
time,!etc.!!
2.!Secondly,!Identification!of!a!causal!model!Z!A!causal!model!
explains!how!the!target!variable!can!be!affected!consistently.!!
Business!analysis!requires!careful!separation!of!independent!(cause)!
and!dependent!variables!(consequence).!!
C.$Data$Findings$and$Visual$Analytics(10marks)
Present!your!findings!in!the!written!report.!Give!justification!for!using!
particular!the!type!of!graphs!and!the!business!insight/intelligence!
generated!which!may!help!the!organization!in!their!decisionZmaking!
capability.!
4!
! ! ! ! !
D.$Class$PresentationusingVisual$Analytics (10marks)
Prepare!presentation!slides!of!the!key!aspects!of!your!dataZdriven!
analysis!which!should!include!the!following:
1.! Brief!background!of!the!company!
2.! Identification!of!the!problem!or!desired!outcome!of!target!variables!
3.! Data!analysed!using!the!analytical!software!
4.! Visual!analytics/Dashboard!presentation!of!key!findings!
5.! Business!insight/intelligence!generated!which!may!help!the!organization!in!their!
decisionZmaking!capability!!



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