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1. Educate and inform the community on tourism. 1.1.Develop objectives for community education according to organisational goals and nature of the community.

01 / 02 / 2019 Essays & Coursework

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Unit Sector

Tourism

Elements and Performance Criteria

ELEMENTS  

PERFORMANCE CRITERIA 

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Educate and inform the community on tourism.

1.1.Develop objectives for community education according to organisational goals and nature of the community.

1.2.Evaluate and select appropriate communication methods, and devise and implement strategies and programs to maximise the opportunity to inform community about tourism.

1.3.Proactively seek opportunities to adopt new or innovative approaches to community education.

1.4.Communicate costs and benefits of tourism to the community on an ongoing basis.

2. Develop and maintain stakeholder networks.

2.1.Review and assess current and potential stakeholders to determine needs, interests, priorities and relevant trends.

2.2.Identify key stakeholders, their representatives and ways to establish and maintain links.

2.3.Share expertise, information and resources with networks when appropriate to strengthen links.

2.4.Make provision for current relevant information on stakeholders to be gathered and maintained.

3. Liaise with stakeholders.

3.1.Seek stakeholder views and opinions about tourism activities on an ongoing basis.

3.2.Evaluate and integrate stakeholder input in planning and organisation of tourism activities.

3.3.Identify potential community conflict and seek solutions in consultation with relevant parties.


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