This paper circulates around the core theme of 1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 72. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.
1.1 Evaluate marketing opportunity options that address organisational objectives and evaluate their risks and returns in the selection process
1.2 Develop marketing strategies that address strengths and opportunities within the organisation’s projected capabilities and resources
1.3 Develop strategies which increase resources or organisational expertise where gaps exist between current capability and marketing objectives
1.4 Develop feasible marketing strategies and communicate reasons that justifies their selection
1.5 Ensure strategies align with organisation’s strategic direction
1.6 Develop a marketing performance review strategy, incorporating appropriate marketing metrics to review the organisational performance against marketing objectives