Purpose of this assignment
This assignment gives a learner the opportunity to gain understanding of current issues and trends, and the impacts of and responses to change in travel and tourism.
TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case studies/scenarios as specified towards each task.
The aim of this unit is to enable learners to gain understanding of current issues and trends, and the impacts of and responses to change in travel and tourism sector.
Task 1 (LO1, AC1.1, 1.2)
You work as an assistant manager for a UK based tour operator focusing on UK inbound and outbound tourism markets. Different issues drive change in the travel and tourism sector and you will need current, accurate, and relevant information to make appropriate decisions. Your line manager has asked you to prepare an information pack to support training of new employees joining the business strategy team on current issues driving change in travel and tourism.
1.1 Analyse issues currently driving change in the travel and tourism sector for a selected tourist destination. You have to include at least three issues and give a detailed explanation of the issue and its impact on the travel and tourism sector.
1.2 You should analyse at least two different current issues using appropriate methods and resources in depth focusing mainly on the impact of political unrest in the Middle East and North Africa, terrorism and counter-terrorism measures, severe weather, local and international laws.
Task 2 (LO2, AC2.1, 2.2)
You work as an assistant product development manager for a UK based tour operator. Your team’s brief includes developing new profitable tour packages. Your manager has asked you to give an oral presentation to the new employees who recently joined the product development team on current trends influencing change in travel and tourism. You will need to prepare an information pack to give to the team before the presentation addressing the following:
2.1 You should evaluate current trends influencing change in the UK travel and tourism sector. Your information pack should include latest available statistics regarding the number of tourists and main tourism markets in UK. You need to make use chart, data and text tables. Your assessor may provide an observation record to confirm whether this has been achieved.
2.2 Your company wants to expand into the niche tourist market. You should analyse a current trend using appropriate techniques and resources and produce a fact sheet to be included in your information pack. You need to analyse one niche tourism market and provide detailed description about it, including reasons for its increasing popularity, and most recent travel statistics. You should include data and text tables, and charts in the fact sheet. (Approximately 1,000 words).
Task 3 (LO3, AC3.1, 3.2 3.3)
You recently joined the strategy development team at International Airlines Group. Your brief includes analysing the travel and tourism business environment and developing new strategies for the group businesses. You should produce a management report summary addressing the following:
3.1 Analyse how International Airlines Group businesses could respond to change.
3.2 Develop strategies on how International Airlines Group businesses such as British Airways, Iberia, Vueling and Aer Lingus could respond to change. You need to select and develop strategies for at least two businesses. Provide detailed explanation of your strategies.
3.3 Justify strategies for how selected International Airlines businesses could respond to change. Your strategies in 3.2 need to be clearly justified with supporting arguments.
Task 4 (LO4, AC 4.1, 4.2)
You work for Myla Travel an independent travel agency specialising in luxury travel with 10 offices in UK. The success of the company has attracted the attention of a multiple travel agency Thomas Cook interested in expanding in this market segment. The directors of the company have also received an invitation to join The Travel Network Group currently the largest UK travel consortia with over 800 Members. One of the directors likes the idea of joining consortia. A second director supports the acquisition by Thomas Cook arguing that "the number of ABTA agencies has decreased by 100 every year since 1991 and that you either grow big or you perish". However, the third director is concerned does not support being acquired by Thomas Cook arguing that "this will lead to job losses and change in business practices" and has referred to the article from the Daily Mail to support his arguments.Your line manager has asked you to write a management report summary that will be presented to the directors of Myla Travel addressing the following issues:
4.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector with reference to Myla Travel, Thomas Cook and The Travel Network Group.
4.2Discuss the likely consequences of businesses failing to respond to market change with reference to Myla Travel, Thomas Cook and The Travel Network Group.