1. What do our stakeholders perceive as the strengths and weaknesses of the current marketing communications channels or vehicles used at PNGIPA?
2. Do our stakeholders feel that messages are relevant to them and address their questions and requirements? Are messages easy to interpret and understand?
3. What marketing communications strategies should PNGIPA utilize that will help focus on message reception and acceptance by stakeholders in PNG Public Service?
4. How can the Institute benefit from implementing suggested improvements in marketing communications across the organization?