1. Understand business markets

BUS59 Principles of Business

Unit aim

The aim of this unit is to provide learners with an understanding of business markets,

innovation and growth, financial management and budgeting. It also provides learners with

an understanding of sales and marketing

Learning outcomes

There are five outcomes to this unit. The learner will:

1. Understand business markets

2. Understand business innovation and growth

3. Understand financial management

4. Understand business budgeting

5. Understand sales and marketing

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