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1) To what extent do you feel these `paradoxes` partly created by a `misinterpretation of the marketing concept`?

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Technology Paradoxes and Consumer

Find the following article:

Mick, D. G., & Fournier, S.. (1998). Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies. Journal of Consumer Research, 25(2), 123-143. http://doi.org/10.1086/209531

1) To what extent do you feel these `paradoxes` partly created by a `misinterpretation of the marketing concept`?

2) Discuss the effects of technological paradox on `the consumer`. Why might it be important for a firm to recognise these as part of their NPD processes?

3) Use examples of your choice to illustrate 2 or 3 of `paradoxes` that you find most interesting.


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