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1. To understand the concept the concept of customer satisfaction and customer loyalty.

04 / 02 / 2019 HRM

This paper circulates around the core theme of 1. To understand the concept the concept of customer satisfaction and customer loyalty. together with its essential aspects. It has been reviewed and purchased by the majority of students thus, this paper is rated 4.8 out of 5 points by the students. In addition to this, the price of this paper commences from £ 144. To get this paper written from the scratch, order this assignment now. 100% confidential, 100% plagiarism-free.

Research objectives
1.    To understand the concept the concept of customer satisfaction and customer loyalty.
2.    To identify the factors affecting customer satisfaction and customer loyalty.
3.    To analysis the relationship between the factors with customer satisfaction and customer loyalty.
4.    To recommend an action to capture the market share.
Research questions
1.    What are the factor affecting high expenditure customers to choose the travel agency?
2.     What are the relationship between perceived value, corporate image, word of mouth, customer satisfaction and customer loyalty?
3.    How could the travel agency adopt their marketing plan to capture market share?


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