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1. Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g. sales targets, product awareness, customer retention and satisfaction, brand management);

19 / 01 / 2019 Managment

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You are to write and make a presentation on marketing objectives, marketing strategy and action programs for the new product chosen in Assessment 2. The written component should be 1500-2000 words maximum in length not including references. The presentation component will be in PowerPoint format with voice-over limited to 5 slides and no longer than 5 minutes in duration.
Assume that the new product chosen in assessment 2 is viable for market entry into Australia. The decision has now been made by senior management to launch this new product into Australia sometime in 2016. Your task in Assessment 3 is to prepare marketing objectives, marketing strategy and action programs for the first six months from product launch.
You will need to address the following criteria:
1.    Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g. sales targets, product awareness, customer retention and satisfaction, brand management);
2.    Justify preferred market segments, targeted customers, and intended positioning;
3.    Propose and justify marketing strategy for each of the 4Ps (i.e. product, price, place, and promotion); and
4.    Propose action programs for the first six months of product launch to achieve stated marketing objectives.
Instructions
This is an individual assessment (no groups).
Submit both your written component and presentation component online through the course Moodle site.
Your written component should contain the following


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