1. At this point the most likely organisation(s) that will be the focus of my magazine article is: (try to be as specific as you can)
2. Why do you believe this organisation has been successful?
3. What are the other reasons you are leaning towards this business/organisation(s)? Consider the following:
It may be because you have a particular interest in the organisation; you may already patronise the business or use its products as a consumer; perhaps you even work there or have some other connection. It may simply be that you feel it has been a good marketer and wish to investigate more about it.