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provide quantitative estimates of the likely pre- and postmerger prices in the wholesale market for premium Scotch liquor.

01 / 10 / 2021 Assignment

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Suppose the European Union (EU) is
investigating a proposed merger between two of the largest distillers of
premium Scotch liquor. Based on some economists’ definition of the relevant
market, the two firms proposing to merge enjoyed a combined market share of
about two-thirds, while another firm essentially controlled the remaining share
of the market. Additionally, suppose that the (wholesale) market elasticity of
demand for Scotch liquor is -1.4 and that it costs $14.80 to produce and
distribute each liter of Scotch.

Based only on these data, provide quantitative estimates of the likely pre- and
postmerger prices in the wholesale market for premium Scotch liquor.

Instruction: Do
not round intermediate calculations. Round your final answers to the nearest
penny (two decimal places).

Pre-merger price: $

Post-merger price: $



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